BSGO is named after Be Strong > Go On, the memoir by founder Terri Baker-Helton. Through a
lifetime of personal challenges, loss, and adversity, Terri discovered a steady inner strength
that carried her forward, along with determination—and sometimes humor—that helped her keep going.
Over time, she felt called not only to navigate her own experiences, but to help others move
through theirs as well.
What began as a personal story grew into a mission to support people facing difficult seasons of
life. As Terri looked around her Ohio community, she saw people who were not being reached and
began meeting needs wherever she could. As the work expanded beyond what one person could carry
alone, she filed for 501(c)(3) status—because at some point, it had become bigger than one woman
with a backseat full of coats.